This year's 2019 Mega Conference for the CACS, NCBA and SWCBA Associations

For questions and additional information please contact: Mike Kelly at Texas Book Co or Mona Farley, CACS Executive Director, at

Mega Sponsors!

Diamond ($10,000+)

Emerald ($5,000-$10,000)

Ruby ($2,500-$4,999)

Sapphire ($1,000-$2,499)

Pearl ($500-$999)

In Kind Sponsors

Grand Sierra Resort, Reno Nevada

Grand Sierra Resort, Reno Nevada


Mega Schedule

Monday, Oct 7: Board Meetings, Prep

9:00a-2:30p: CACS,NCBA & SWCBA Board Meetings Mega committee Final Prep Meeting and Setup/ Bag Stuffing

6:30p-8:30p: NACS Community College Stores Summit Reception

Tuesday, Oct 8:

7:00a-5:00p: Mega Regional Registration Open

Wednesday, Oct 9: Mega Day 1

7:30a-6:00p: Registration Open, Breakfast (On your own)

8:30a-9:00a: Opening - Mark Frisby (NACS President), Opening Remarks and Welcome

9:00a-10:30a: General Session - Anne Marie Houghtailing (Narrative Leadership) Narrative Leadership uses what we know about storytelling and the brain to influence behavior and create meaningful change. Storytelling is one of the most powerful, effective and under utilized tools in leadership. This keynote will focus on how to be a more influential leader by leveraging one of the oldest forms of communication. _

10:45a-11:30a: Mega Education Block #1

  • eBooks Panel:How They're Evolving & The Digital Movement:Greg Fenton - Redshelf, Lydia Kelley - Cengage, Cassie de Pilar - Norton & Shannon Godfrey Verba Digital in higher education is more than just eBooks and other learning materials, but what's next? The digital movement is evolving, making eBooks and course materials more intuitive to the student learning experience. Representatives on the panel will enlighten the audience on what they're doing to enhance eBook technology and learning for higher education. In this panel, you will gain insights on what some industry leaders are doing to improve digital content and drive student success.
  • Hands-On Display:Sarah Castro (San Diego State University Bookstore) This active hands-on session will teach you new ways to create your own displays. We will be folding and fluffing, building and stacking. Bring your cameras so you can take pictures and take the information back to your floor staff.

11:45a-12:30p: Mega Education Block #2

  • Inclusive Access:Ryan Peterson (Verba), Kato Meley (UC Davis Stores), Cassie del Pilar (Norton Affordable Solutions) and Tom Hoffa (Pearson) Are you interested in a program that increases your course-materials sales while also satisfying students and faculty alike? Come hear the details of UC Davis' award-winning Inclusive Access program that provides adopted digital adaptive course content at reduced prices while guaranteeing that every student has the required materials the first day of class. Benefit from the UC Davis Store's experience in driving this effort on their campus and their central role in working with the administration, faculty, publishers and vendors. Come away with the knowledge you need to start this process on your campus.
  • Be Unique: Special Event Ideas for your Store: Ben Eisenstein (San Diego State University), Randy Varney (Utah Valley University) Join us for a session on fun out-of-the-box activities to draw traffic into your store. Learn about successful event like midnight sales, video game launch events, gamer card promotions and more that are easily adaptable to your store.

12:30p-2:00p: Lunch Volunteer & Vendor Appreciation (ticketed event) - luncheon with the new NACS CEO (Robert Walton) and Sequoia/Blackboard, VP of Sales (Jim Zaorski)

2:15p-3:00p: Mega Education Block #3

  • OER Panel Discussion:Tracey Mayfield (Dean Library, CSU-Long Beach), Kelly Swanson (DeAnza College), Tarryn McGhie (UNLV), Tony Sanjume (Moderator, Lane Community College) Open Educational Resources (OER) are being touted by some as the solution to the issue of textbook affordability. However, is it that simple and what are the ramifications for and the role of the college store? Please join us for a moderated panel discussion with various experts on the growing trends in the Open Educational Resources area. We will ask our panel some tough and candid questions on the future of OER's on our campuses. After the session we will open it up to the audience for a question and answer session.
  • Building Your Bench: Human Resources in the College Store:Laura Konick (University of Washington) Please join us as the Human Resources and Retail Operations Manager for one of the largest bookstores in the country discusses best practices in the filed of human resources as applied to the college bookstore industry. This session is designed for new staff members, long time managers, and everyone in between. Topics will include staff assignments and responsibilities, engaging your team, and preparing our future college store leaders.

3:15p-4:00p: Mega Education Block #4

  • Partners for Life: Libraries + Stores = Success:Tracey Mayfield (Dean, Library CSU-Long Beach) Campus libraries may play an increasingly active role in the provision of adopted course materials in the future. This session will focus on how campus libraries and campus stores can partner and work together on initiatives and projects as a team to achieve goals that make each more effective. Topics to be covered will be the importance of communication, and the places good communication REALLY matters, collaboration on initiatives, such as Open Educational Resources (OERs), and copyright compliance. As a bonus, copyright basics will be covered!
  • Renovation Journey:Carol Swafford (UC Davis Stores) and Randy Stejskal (Nebraska College Store Design) See, hear and learn of the journey that the U.C. Davis Stores embarked on for their Campus Store renovation. Their renovation wasn’t only about fresh and exciting store planning and design, but also about guiding and navigating their retail operation into the future. In this presentation, you’ll see and learn about their: Amazon Pick-Up Center
  • Cosmetic & Jewelry Boutique
  • Grab & Go Market
  • Hi-Tech Que Management System
  • Farmers Market Kiosk System
  • Ultra-Flexible Fixture Program
  • Dedicated Web Order Pick up
  • Tech Hub Repair & Diagnostic Counter
  • Access Point Counter for Inclusive Access questions

12:00p-6:00p: Vendor Setup - (4:30 Vendor Meeting)

4:15p-5:00p: Mega Education Block #5

  • The Psychology of Price(The Mark-Up and Markdown Game):Paul Erickson (RMSA Retail Solutions) How much product is marked up initially directly affects how profitable your retail business can be. Many retailers swear by tried and true mark-up models, but it is a good practice for any retailer to constantly review current pricing practices to find areas for improvement. This session will demonstrate the benefits of different competitive pricing strategies that you can begin implementing in your store immediately. You’ll discover the three elements that initial mark-up must satisfy to achieve your profit goals, learn how to effectively use pricing psychology to increase mark-up and uncover how cost-based pricing can limit your profit potential. Before you price your next batch of inventory, you’ll want to know this valuable information.
  • Legislative / Legal Update:Rich Hershman - NACS VP Government Relations Laws and regulations currently under consideration in Washington, DC and your state capitol may have a significant impact on your business going forward. An update on recent legislation at the state and federal level that might impact our industry will be presented and discussed. This session will also speculate on how today’s historic election may affect college stores.

6:00p-7:30p: Opening Welcome Reception:Dinner on your own have fun in Vegas (optional extra event discounted Blue Man Group show- Luxor get pre-paid tickets using button on sidebar or on the main registration page)

Thursday, Oct 11: Mega Day 2 (Expo Day)

7:00a-8:30a: Breakfast 8:00a-10:00a: Vendor Setup**

9:00a-1:00p: SWCBA Board Meeting

  • What's Hot!:Paula Haerr, (VP Retail Services, Connect2One) Always new, always fresh! You can’t miss with this session for general merchandise buyers. Paula Haerr and the Connect2One team have scouted the marketplace to bring you developing trends including fashion influences, best-selling imprints, power colors, pattern play, and much more. Apparel, gift, and supply buyers will find inspiration as we relate trends across categories in a holistic approach to your merchandise mix.

10:00a-4:00p: Mega Expo(break for lunch during show 12 -1, floor closed, not mandatory)

4:00p-6:00p: Vendor Tear Down

5:30p-6:30p: Association Business Meetings & Association Installations


4:00p-5:00p: Mega Committee wrap up